Market Research versus Brand Research

Executives generally get involved with market research when they want to increase the demand for their current product or want to forecast demand from the prospective customers for their new products. The companies have realized and understood the critical nature of the business culture and therefore, are insisting upon brand building and are thriving to supply the best products in the market. Renowned and large companies are trying their level best to synchronize the internal business culture and what the marketers are trying to sell to the customers. Executives must be engaged in brand research in order to understand their customers better, know why consumers buy their product over their competitor’s product, what is the customer opinion about their product and h View the rest of this article