Discover Your Target Market

If you were looking to reach any and all customers, you will most likely reach none. As a home business owner, you need to identify specific customers, a narrow group - your target market. First, let’s look at what happens when the marketing is too general. Let's say you want to market to others looking for a home based business so your efforts to reach them include "opportunity seekers," or people who want to "make money from home." The problem is, due to the huge numbers of people searching these general terms, the cost of advertising is high and these people are usually not the one's you are really looking for so your marketing dollars are wasted. The good news is, finding people who are looking for what you have to offer and who will become your customers is no View the rest of this article