Diamonds Are Forever

In October 2005, Egg asked the Social Issues Research Centre to investigate the trends that would define the ?Noughties?. They found that many people thought of the period as the ?Decade of Fear?, due to the immense media coverage of 9/11, the tsunami and the War on Terror. As a result, people are increasingly likely to stay at home, to indulge themselves and to demand everything on their own terms. One great way to combine all three is to treat yourself to gorgeous jewellery, ordered from the comfort of your own computer desk, and delivered straight to your door within days.
The big surprise for online jewellery retailers is that diamonds sell remarkably well through websites. The range available is incredible, with everyone from top-end specialists such as Blue View the rest of this article