Question: Why is nobody signing up for my newsletter? I know that’s where the money is, but I just can’t get anyone to sign up. What can I do?
Signed – Yoo hoo… Anyone there?
Dear Yoo hoo… Anyone there?
Please don’t feel badly. I actually get this question a lot in my consulting business. It’s a very common problem and, fortunately, one that you can start improving today.
Here is the short version of the checklist I go through with clients when examining ways to fix this problem.
1. Where do I sign up?
The first thing I do when I’m helping a client is to play the game called “Where’s the signup box?†If it takes me more than half a second to find the ne View the rest of this article
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