Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost.
Newsworthy News
Press releases should contain a newsworthy item and be written as an announcement--not advertisement. Releases can cover a wide variety of topics.
Ideas for Press Releases - http://www.small-business-software.net/kinds-of-pr.htm
Plain Enlish
Press releases should be written in plain language so that the general population will understand. Keep explanations simple. P View the rest of this article
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