Every website listed in the search engines has a position, or ?ranking?, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website?s in a good position, then the next you?re wondering what happened to it. Staying on top of this situation is a must for any SEO professional ? you need to become a search engine ninja. If that?s what you want to do, then you need to keep these things in mind at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you?re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before you View the rest of this article
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