How you can actually go about testing your email promotions to ensure that every message you send in bringing in the highest profits. First of all , let's examine a couple of steps you'll need to take before you start the testing process: 1.Choosing your "control" 2.Deciding how many test to ran 1. Choosing your "control" In order to get accurate results when you're testing effectiveness of your promotions (or anything else, for that matter) , you must test only one element at a time. If you try testing several different element at same time , you'll have no way to determine which change improved your response. For example , let's suppose you decide to test two different e-mail promotions. The firs in structured as a long, formal letter to your customers written in H View the rest of this article
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