In Touch Media Group's Drew Graef on Search Engine Marketing

"Search engine marketing is the single biggest development in the field of marketing since the birth of broadcast television advertising," says Drew Graef, Vice President of Sales Consulting at In Touch Media Group, Inc. (www.intouchmediagroup.com), a full-service marketing company that specializes in using the Internet as a key public relations and advertising tool. "Internet advertising comprises 20 percent of all advertising spending, and the fastest growing segment of Internet advertising is search engine marketing." For the uninitiated, Graef explains that search engine ads are found on the right side of the results page after an Internet search on, for example, Google or Yahoo! "Search engine ads are also known as sponsored links and pay-per-click ads," he says View the rest of this article