Marketing for Entrepreneurs: 3 Ways to Increase Your Small Business's Marketing Effectiveness

In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from focusing on how it all ties together. Here are three steps for entrepreneurs to improve their marketing effectiveness by fine-tuning their marketing processes.



1. Know what you need.



Marketing's main job is to feed the sales force with nice, warm leads. Step one towards better marketing is to understand how much and what kind of food they need.



The "how much" is easily answered using basic math. Start with your sales goals and work backward. You'll View the rest of this article