Have you ever waited with anticipation for that special something to show up in the mail only to receive a smashed box with broken pieces inside or liquid dripping out the sides? Packaging has always been a critical component of successful retail products. Packaging is also critical for successful products sold online. However, there are differences between the two types of packaging that should be considered. When a product is displayed in a retail store, it is competing with every other product on the shelf for the consumer?s attention. The boxes are normally shiny, multi-colored, and have foil stamping and embossing. The boxes seem to scream out, in a visual way, ?Hey, look at me!? In online sales, the product is sold long before the consumer sees the packaging, b View the rest of this article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment