Best Pay Per Click Marketing Strategies for Financial Websites

In order to understand how this really works, let us look at the methods adopted by pay-per-click search engines.
What do they do to attract traffic - well they sell the best available keywords for a certain amount through bidding.
Then the websites receive the traffic generated by the clicking on these particular keywords – and they pay for the traffic generated by each click. So far, so good but is the website really profited by the high volume of traffic alone? When the traffic is generated, the website gets a lot of traffic from people who are genuinely interested in the services offered by the website; however, the website is actually profited only when conversion from the click to business is effected. This is called ‘click-though-rate’ and it ind View the rest of this article