When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. You’re probably processing numbers, identifying markets, and looking for ways to cut costs.
Maybe it’s time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.
Don’t believe it? Take a close look at Disney. Now that’s a perfect sample of creativity and marketing going hand-in-hand! Walt Disney… a dreamer who put magic into his marketing.
Creativity can take on several different “personasâ€â€¦
1. The Explorer
The explorer seeks out bits of interesting and new information View the rest of this article
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