Ford Taurus to Rise Again?

It sure looks like the Taurus will once again rise at Ford. This was after Ford CEO Mulally expressed his fascination for the Taurus. As a matter of fact, he even rented one just to check how well it drives. Mulally said that he was a fan of the Taurus 20 years ago when he studied the production system of the car which was then a part of the project he was doing for Boeing. But he said, "I haven’t had time to do the deep dive on why we stopped investing in Taurus, but I'd like to…the Ford Five Hundred should have been the new Taurus."



A day after Mulally made such statement, Ford Division’s new Marketing Chief, Barry Engle was already complaining about the Fusion claiming that it’s a name that is unpopular to at le View the rest of this article